Case Study · Money Psychology Coaching
How a 25-year offline coaching practice was taken online from zero — copy, creative, landing page, booking, automation and pricing — around a single ₹199 paid qualification step.
₹23.97L
Attributed revenue
At 7.96× blended ROAS
320
Qualified leads
₹199 paid appointments
₹941
Average CPQL
March to July
42
Upsell conversions
13.17% conversion rate
Meenakshi Srivastava had built a respected 25-year coaching career helping high-performing professionals resolve the nervous-system patterns behind money stress, inconsistency and burnout. Her practice had always run offline: referrals, word of mouth and in-person programmes.
She had never run a paid online funnel. There was no landing page, no lead qualification, no ad creative, no automation and no pricing structure built for digital acquisition. Taking the NeuroMoney Rewiring Method™ online meant building the whole system from the ground up.
| Before | After |
|---|---|
| 100% offline — referrals and word of mouth only | Fully automated funnel driving paid, pre-qualified leads |
| No lead qualification — no way to filter serious buyers | ₹199 paid Diagnostic Discovery Call filters for intent before booking |
| No landing page, ad creative or funnel infrastructure | Full funnel: landing page, creative, copy and automation |
| No structured follow-up system | WhatsApp and email automation nurturing every lead from booking to call |
| No defined pricing ladder for digital acquisition | Clear ₹199 → appointment → high-ticket upsell pricing strategy |
This was not an ads-only engagement. We built the entire online acquisition system end to end, because this was the first time the method had been taken online at all.
Copywriting
Creative — image and video
Landing page development
TagMango setup
WhatsApp and email automation
Funnel and pricing strategy
The engine rests on a single paid qualification step. Every lead who books the Diagnostic Discovery Call has already paid ₹199 to be there, which filters out low-intent traffic before she is ever on a call.
Meta ads to landing page
Cold and warm audiences are directed to the Diagnostic Discovery Call page, framed as a private diagnostic conversation rather than a sales pitch.
₹199 qualified lead
The lead pays ₹199 to book a one-to-one call and completes a Money Blockage Assessment beforehand. 320 qualified leads across five months at an average CPQL of ₹941.
Live diagnostic appointment
On the call she reviews the lead's patterns and explores what their nervous system has learned around money — reflective and non-pressure, building trust before any pitch.
High-ticket programme upsell
The relevant NeuroMoney programme is pitched during the appointment. 42 upsells converted across five months, a 13.17% rate, generating ₹23.24L in programme sales.
Ad performance. July delivered the campaign’s lowest CPQL at ₹676 and its highest monthly lead volume at 99.
| Month | Spend | Impressions | Link clicks | CTR | CPC | CPM | QL | CPQL |
|---|---|---|---|---|---|---|---|---|
| March | ₹49,058 | 182,649 | 1,650 | 0.90% | ₹30 | ₹269 | 43 | ₹1,141 |
| April | ₹66,705 | 128,902 | 1,015 | 0.79% | ₹66 | ₹517 | 63 | ₹1,059 |
| May | ₹39,738 | 64,812 | 695 | 1.07% | ₹57 | ₹613 | 47 | ₹845 |
| June | ₹78,750 | 86,706 | 1,153 | 1.33% | ₹68 | ₹908 | 68 | ₹1,158 |
| July | ₹66,957 | 90,947 | 1,148 | 1.26% | ₹58 | ₹736 | 99 | ₹676 |
| Total | ₹3,01,208 | 554,016 | 5,661 | 1.02% avg | ₹53 avg | ₹544 avg | 320 | ₹941 avg |
Funnel and revenue. March had the strongest conversion rate, July the strongest ROAS.
| Month | Appointments | Upsells | Sales | Total revenue | ROAS | Conv. rate | CPA |
|---|---|---|---|---|---|---|---|
| March | 43 | 9 | ₹4,50,000 | ₹4,58,557 | 9.35× | 20.93% | ₹5,451 |
| April | 62 | 7 | ₹3,50,000 | ₹3,62,338 | 5.43× | 11.29% | ₹9,529 |
| May | 47 | 4 | ₹2,00,000 | ₹2,19,352 | 5.52× | 8.51% | ₹9,935 |
| June | 68 | 12 | ₹6,64,000 | ₹6,77,532 | 8.60× | 17.65% | ₹6,562 |
| July | 99 | 10 | ₹6,00,000 | ₹6,79,701 | 10.15× | 10.10% | ₹6,696 |
| Total | 319 | 42 | ₹23,24,000 | ₹23,97,480 | 7.96× avg | 13.17% avg | ₹7,172 avg |
May includes one additional L1 product sale of ₹9,999, included within total revenue. Landing page views across the period were 3,002 with 579 add-to-cart events, a 10.66% average view-to-lead rate. Source: Meta Ads Manager and client booking records.
₹23.97L
Total revenue
March to July
7.96×
Average ROAS
Blended across five months
10.15×
Peak ROAS
July, best single month
₹676
Best CPQL
July, against ₹941 average
320
Qualified leads
₹199 paid appointments
42
Upsell conversions
High-ticket programmes
13.17%
Lead to upsell rate
Blended, five months
In five months the system generated 320 qualified leads at an average CPQL of ₹941, converted 42 of them into high-ticket programme sales, and produced ₹23.97L in attributed revenue at a blended 7.96× ROAS — with July alone delivering the campaign’s best CPQL and peak ROAS.
This is what the work actually is: not just ads, but the complete infrastructure that lets an offline expert take her practice online with a qualified, predictable pipeline.
Funnel India builds and runs lead-generation systems that combine Meta and Google Ads with funnels, WhatsApp automation and tracking, for coaches and service businesses across India and abroad.
