Case Studies
Three engagements, reported from the ad accounts and the client’s own sales records rather than from dashboards. Each one sets out what the business looked like before, what we built, and what it produced — including the months that underperformed.
₹1.33 Cr
Revenue in 9 months
Wellness Coaching · Webinar Funnel
A webinar funnel running below 1.0× ROAS rebuilt into a four-stage value ladder, with 61 Diamond members producing 45.8% of total revenue.
₹64.7L profit · 1.95× blended ROAS · 1,385 course enrolments
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7.96×
Blended ROAS over 5 months
Money Psychology Coaching · Paid Call Funnel
A 25-year offline coaching practice taken online from zero — copy, creative, landing page, booking, automation and pricing — around a ₹199 paid qualification step.
320 qualified leads · ₹941 average CPQL · 42 high-ticket upsells
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45
Paying clients from ₹2.34L
Legal & IP Services · South India
Meta lead-generation ads and instant WhatsApp follow-up across Tamil Nadu and Karnataka, run as separate campaigns so each market could be judged on its own results.
3,576 enquiries · ₹46 and ₹114 cost per lead by state · 3.5 months
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How we report results
Every figure on these pages comes from Meta Ads Manager, Google Ads or the client's own sales records, over a stated date range. Where revenue is attributed rather than directly tracked, we say so. Where a month went backwards, it stays in the table.
Funnel India builds and runs lead-generation systems that combine Meta and Google Ads with funnels, WhatsApp automation and tracking, for coaches and service businesses across India and abroad.
